Marketing can be quite expensive, and there are so many forms, such as off-line to online. There is one form that is often overlooked, that is effective and very low cost, which is promotional printed shopping carrier bags.
This article talks about some of the benefits of using printed carrier bags for your company’s marketing.
Increasing Brand Awareness And Brand Recognition
Most companies generate a brand, and they’re looking to increase their brand awareness and recognition. The more people that know their brand and can identify with it, the more long-term business that the company will have.
The main issue is that there is more competition appearing daily, and increasing your brand awareness becomes difficult. Using printed carrier bags can significantly help to improve your brand awareness with very minimal effort.
With the right message and design of print, people will want to carry around your promotional or branded printed carrier bag. Consumers will want to come into your shop, or your business, for a carrier bag, happy to walk around the high street after purchase and also excited to use your printed carrier bag over again, and become a walking advertisement for your company.
So many companies can use printed carrier bags as part of their marketing and promotion, including a charity, any business or organisation or even a foundation.
General Marketing Benefits
As you only pay once per carrier bag, the more people that consistently use your promotional carrier bags many times, the more free advertising exposure your company gets. Promotional printed carrier bags can be like a walking billboard for everyone to see.
This form of marketing can be better than any other way, including sending out leaflets or flyers which, to be honest, is very low-cost, but certainly not as effective.
You can use these bags to spread the word about any promotional events, social media campaigns, your unique selling point or tagline or just your logo.
Show To The World Your Company Is Ethical And Eco-Friendly
In today’s world, the manufacturing of branded shopping bags uses recyclable, eco-friendly materials.
Along with increasing your company’s marketing, these branded shopping bags show the world that you care about the environment and the planet, by supplying these printed shopping bags that are good for the environment.
Durable, Unique and Versatile
By designing a subtle but effective printed carrier bag that is strong and unique, easy on the eye and can be easily folded up and put in your pocket, you get more people continually reusing these carrier bags.
The more design orientated your printed shopping bag is, the more people will look to go to your shop and buy your products to get a carrier bag that they can keep as a souvenir, they can use over and over again to show their friends and colleagues.
It’s always challenging to know what is the best marketing for your business, whether it’s digital marketing with Google Ads PPC advertising, SEO or even YouTube ads. Advertising can be expensive, and if you don’t get any return on your investment, it works out even more costly for a business.
This cost doesn’t apply with printed carrier bags as they are cost-effective to make, and the more you order, the cheaper they cost per bag.
Where Can Printed Carrier Bags Be Used?
You’d be surprised as you can use printed carrier bags everywhere.
The obvious place is when somebody purchases your products, but branded shopping bags are superb for trade shows, exhibitions, seminars, conferences or any other promotional offering.
The Carrier Bag Choices
When it comes to printed carrier bags, there are so many different variations you can choose.
You can choose the typical rugged, sturdy recyclable plastic material. Or choose a bag for life made out of canvas material, such as jute bags, cotton bags or tote bags.
All these are available in various sizes from small, medium or large. So many choices
If you’re looking for a cost-effective way to market your business and increase your brand awareness, then printed carrier bags is undoubtedly the way to go. Try it for yourself, your business and see how it does for you.